Top 12 cryptocurrency marketing strategies
Crypto market competition has increased over the years. Which marketing strategies can help crypto startups stand out from their competition?
It is no secret that the crypto industry is causing waves throughout the world with major companies such as Morgan Stanley, Paypal, Goldman Sachs and Tesla all showing their support for bitcoin and other cryptos. Furthermore, there are a number of blockchain and crypto start ups that are popping up all around the world and their growth is accelerating to the point that their valuations are reaching millions, even billions.
This sudden growth has resulted in a major increase in competition within the industry, and therefore, companies are must think of innovative ways to market themselves to the masses, but how? Developing and implementing tailor made cryptocurrency marketing strategies are vital to the survival and growth of a company, their project and coin.
AGS takes a look at a number of crypto marketing strategies that can propel your coin and company above your competitors.
12. Website creation
The first and most important part of your strategy is to create a website that has a good UX design. By creating a website you are giving potential investors information about your coin/cryptocurrency through whitepapers. A well designed website will leave a good impression on investors and may convince them to back your coin ahead of your competitors.
If you are struggling to come up with a design, take a look at the top ranking crypto company websites and build off their success.
11. Social media
For any strategy to be successful you must have an effective social media campaign. This is the only way you are going to create any traction towards your cryptocurrency especially since the crypto community is constantly discussing new coins and opportunities of Facebook, Twitter, Reddit and Instagram.
Create your social media pages and post informative & engaging content to draw people towards your page including news and updates about the coin. By engaging your target audience, you will be able to create a thriving online community that will back your coin and spread the word.
10. Major event announcements
Make sure to publish major announcements, through press releases or calendars, including ICOs, IEOs and STOs dates. Keep in mind that there are a high number of coins available on the market so if you fail to keep your audience engaged on updates then they will just move onto the next coin. Investors utilise helpful tools such as crypto calendars, therefore, make sure that these major announcements are placed onto these calendars to send over a reminder to your audience.
This is crucial in any industry, more so than in the crypto industry. This form of face-to-face marketing will always be effective and attending summits such as AIBC Summit will enable you to engage with educated and established people within the industry. Keep in mind that the crypto community is a close knit family so attending one of these events will allow you to mix with these well-versed professionals in the industry.
Airdrops will always remain relevant within the crypto industry. If you are releasing a new coin on a crypto exchange then send free coins or tokens to people’s wallet addresses to promote your coin. Airdrops will create hype around your coin and the more free tokens you are willing to provide, the higher the chance your community will grow.
You can use social media platform Telegram to facilitate the Airdrop and also create a community group chat were fans can discuss with each other.
7. Crypto community
Once again, take advantage of this close knit community that is rapidly increasing as the days go by. Find relevant community websites, join them and build trust among the participants. Once you build trust among the community, then only then should you introduce your new coin.
Let the community know its uses, benefits, history and other important details that could be classed as important for the community.
6. Social media Ads, including paid promotion
Social media ads must be a main feature in your crypto marketing strategy. Use the filtering feature that Facebook and Instagram provide to target the right people who would be interested in your coin. Furthermore, make sure those ads that you are boosting are unique ads with creative banners, videos and content that will catch the eye of your audience.
5. Affiliate marketing
Use affiliates to market your coin. Crypto affiliates will send traffic to your website/blog and all they will command is a commission fee. Before contacting affiliates, make sure to implement an affiliate campaign on your well designed website. Affiliates will then get paid according to the amount of signups they generate for your company.
By using affiliates, they will be responsible for all the marketing efforts of your coin so it may be beneficial to use them if you need to focus on other departments for the coin.
Podcasts are a good way to boost your crypto marketing strategy. This will give you the chance to broadcast your new coin to a wider audience while also giving you the chance to educate the listeners on the project.
Audio content is becoming increasingly popular and it could serve as an impactful way to create brand awareness around your project.
3. Email marketing
Email marketing is a great way to directly market your project to your audience. High quality email campaigns can produce valuable results for your coin.
During these campaigns make sure to announce product launches, offers and new/updated projects to specific people. If there is an issue to have a long email list then you can hire an email marketing service to kick-start your campaign.
2. Influencer marketing
Influencer marketing can be an incredible way to penetrate the crypto industry. By utilising influencers then you could reach a wide audience through the millions of followers that these influencers have following them. However, do not just choose any influencer but make sure to take your time and be picky with whom you are choosing as if the wrong influencer is chosen then you will just be wasting your money. Give the influencer a brief on your project and see how they can scale your reach.
Do NOT just pay any influencer to promote your project or all the trust you built with the community will be lost.
1. Maintain reputation
Once your project is launched, do your utmost to maintain your reputation among your audience. You’ve built the trust you needed to succeed now manage and control your positive reputation by removing and mitigating any bad publicity. The crypto industry is a dog eat dog market, meaning that your competitors may come up with a plan to harm your reputation, especially during the early stages of your project.
Maintaining your good reputation will help build a clear and positive brand image to the public.
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