Top 10 SEO techniques
Here are the top SEO techniques to make your website generate more traffic and become more visible
SEO stands for search engine optimisation and is extremely important so that your website can achieve that high ranking you may crave. It is a guaranteed marketing strategy that will generate organic traffic to your website which in turn will result in higher conversions. Whether you are a start-up or an established company, SEO techniques are of the utmost importance and we are here to help, sharing 10 SEO techniques that will elevate your brand and take it to the next level.
10. Searchable content
Your content must be searchable. It must answer questions were people are constantly looking for the answer. To make your content searchable, one must ensure that your content is built around specific keywords, be it primary or secondary. When you identify these primary and secondary keywords, the writer must place these strategically across the post but it is very important to make it sound natural. Do not force these keywords into your content.
- What are primary and secondary keywords?
Primary keywords are those specific words that are the main focus of your landing page. These keywords are what describe your business. (For example: Affiliate marketing)
Secondary keywords are those that add detail to the primary keywords and are more related to searcher intent. (For example: Programs)
9. Engaging title and meta description
Titles and meta descriptions are pivotal to your SEO success. Your title will generate the clicks as its the first thing a user sees. Make sure the title includes keywords (not over the top), it matches your content and is unique. Avoid titles used by other websites as much as possible.
A meta description is a brief summary on the SERPs which displays below the title. Although this may not effect SEO, it will effect the click-through rates. In this summary one must make sure they are informing the user and peaking their interest to click and read more. However, make sure that the meta description is no more than 160 characters!
8. Improve UX and usability across your site
User experience is very important as it determines the experience a user will have on your website. UX also goes hand-in-hand with usability. User experience is how your website is designed and involves a person’s feelings which determine whether they think your website is valuable to them, engaging and easy to use. Meanwhile, usability shows just how easy it is to use your site and how easy it is to find what a user is looking for.
UX has a direct impact on your SEO ranking through several metrics, such as bounce rates and clicks, since search engines use these to track user engagement. Search engines such as Google also take into consideration the page site speed, menu layout and mobile responsiveness which all have to do with user experience.
Links, whether from other high ranking websites or those within your own site, are very important to SEO. This is because there is a direct and positive relationship between quality of links to your site and how much search traffic your site receives. Links point to related content and therefore it gives search engines the chance to understand your target market and audience, while increasing the trust in your website. By implementing an internal linking strategy, you are keeping users on your page while also keeping them engaged. Make sure the links are sending users to more valuable information as this will improve your click through rate.
On the other hand, when it comes to external links make sure that the links are of a high quality and you are not sending your users to low quality content.
Lastly, ways in which you can generate back links to your site is through:
- Writing guest posts for other websites
- Reach out to publishers and other online media outlets
Create your content around these primary and secondary keywords. Knowing how to use them in the right way will generate traffic to your website. We already touched on keywords in our “Top 10 tips for engaging content”.
5. Visual optimisation
Content that has images and videos is way more rewarding for SEO. The following are important factors to take in when including images into your content:
- Choose your format – PNG and JPEG are a good basis for your images.
- Create unique images – Move away from stock images. Original images have a better impact on SEO than stock images.
- Beware of copyright
- Create a description to your image – SEO loves creative and keyword rich file names. Change the filename to match your content.
- Include Alt Text – Alt tags are very beneficial to your SEO strategy. This will describe the contents of the image file on your website.
This is quite easy to implement and should be done consistently. Look at structuring your URL so that your SEO ranking will continue to improve. Ways to make your URL effective and better than your competitors is by:
- Using keywords in the URL – atleast one.
- Understandable – make sure the URL is easy to understand so that readers know what they are reading
- Short URLs – Keep them around 60 characters, search engines will be able to process your URL much better than a long one. The longer your URL, the higher the possibility of being pushed down the page
3. Mobile Optimisation
A mobile friendly site is extremely important for SEO. Nowadays, most users are on mobile devices and providing them with a special unique experience. 57% of all web traffic comes through mobile devices and a poorly designed mobile site will definitely have a negative impact on user trust. Moreover, a mobile optimised site will increase your competitiveness and amplify your visibility. Google also takes this factor into consideration and the more mobile-friendly your wbesite is – the higher you will appear in search results
2. Word Count
A higher word count will be able to help Google understand your content and help it determine whether it may be useful to searchers. Statistically, Google tends to rank articles with a higher word count. However, some sites think that word counts do not effect SEO ranking. You can try and test this technique and determine whether this may effect your SEO ranking or not. It is important to find a balance in word count. Short blog posts or those posts that are too long may have a negative effect on SEO ranking.
1. Competitor analysis
SEO competitive analysis involves the research of links, keywords and content from your SEO competitors. Through this analysis you will be able to identify what they are doing and improve on this. An analysis will give you the opportunity to see what is already working for others and build upon that success.
About AGS Dubai
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